Parcel Coach
We partnered with Mike at Parcel Coach to create a custom logo design, cohesive branding, and professional website design that reflects the company’s people-first approach. Through strategic messaging, website copy, and development, we built a polished brand and website that clearly communicates how Parcel Coach helps small and mid-sized businesses reduce shipping costs and stay competitive.
Needs
- Logo design
- Basic Branding
- Website Design
Deliverables
We presented two logo and branding concepts, then delivered a complete brand package including packaged fonts, color palettes with HEX codes, and logo files in multiple color and layout variations for future use. The website features seven fully custom-designed pages, a budget-friendly hero video incorporating stock footage, and text with motion effects that further emphasize the messaging.
Development
After the initial consultation to learn more about the brand vision, goals, and target market we took the process to paper. Starting with a rough wordlist to get the creative process flowing to find physical and psychological connections to Parcel Coach for the logo ideas. After developing some moodboards and industry research, a few thumbnail sketches, before moving digital to refine and craft logo proposals.
Website Design
For the website redesign, we started by evaluating the existing site and identifying key opportunities for improvement, including a lack of brand cohesion, limited credibility, and a single-page structure that made it difficult to communicate Parcel Coach’s value. From there, we developed strategic website copy, created a userflow & wireframe to map the user journey, and designed a custom website experience built around the new brand identity. The result is a professional, easy-to-navigate website that clearly communicates Parcel Coach’s services and builds trust with prospective customers.
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